The shoot

I have put together these clips to give you an idea of what goes on on my sets. Here you can see my teams and me at work in different settings, on location, and at the photo studio.

A shoot is very much like a performance - Many people are involved in a shoot: hair and makeup artists, fashion , prop and interior stylists, models, clients, art directors, producers, assistants and the photographer of course. The As well as the team being booked, locations permits, or rental fees have been payed; wardrobe and props are all ready for THE DAY. So you can imagine that you never have the chance to repeat a shoot, you must get it right on the day of the performance. Being well prepared and working with a team that I can rust are key to setting the right conditions for a smoothly running shoot . This includes proper recces, castings, meetings with clients, teams and producers.

When shooting outdoors on location, you have to work with constantly changing lighting conditions depending on the sun’s position and weather. I sometimes create a very elaborate set up with lots of lighting and equipment , and sometimes I minimize the set and team, this depends on the conditions, the required result, and the budgets and time allocated for each shot.

Shooting at a photographic studio or indoors on location involves different kinds of setups. At a studio, Whole sets can be designed and built with the help of set designers and set builders, at other times a simple backdrop is all that is required. Lighting is 100% controlled by my flash setup, this can be done using as little as 1 flash head , or up to as many as 10. On location indoors we take advantage of the interior architectural elements, add or take out some furniture and use some props. I like to use whatever natural light I can get from the windows, backed up with some flash, and other light sources. I feel that this gives my photos a rich and natural feel.

Post production and Digital retouching